The Alabaster Sock

We Will Fight the Threat with Fighting

Posted by Matt on April 27, 2010

I know a lot of comics blogs probably have at least one post where they describe what they would do if they were in charge of Marvel and/or DC, and I’m likely the least-informed out of the lot of them. Even so, I have ideas, and I can post whatever I want, so fuck off.

So, here’s the pitch:

Marvel and DC stop publication of all monthly comics. All of them.

Creators seeking to use their copyrighted characters would pitch their story ideas to the company. Those stories would published as complete graphic novels, or would be released as a serial story via either a monthly anthology magazine which could contain those stories, excerpts from already-published graphic novels, reprints, and original short comics; or, periodically online on either the company’s website or through devices like the iPad. In both cases, the collected edition would be published a short time after the serial story is completed. This way, characters can be kept in circulation, creators who desire to do so will still get a chance to work with those characters, and comic shops will still have things they can sell.

Rewrite the publishing polices to allow for the publishing of more creator-owned series. While they may not be able to control or financially benefit from those properties, the chance of getting a wider variety of stories published would allow them to pursue new demographics and venues, increasing their reach.

Of course, the chance of any ideas like these being pursued any time soon is slim. For both companies, comics publishing is just something they do on the side. Both have licensing to bring in the money, and now both have large corporations backing them. Despite the ruckus they might raise whenever a new big direction in their comics is coming up, they don’t seem to be that interested in how many people actually read them.

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